Mojave Advertising
BRANDING • MESSAGING • MARKETING
570.474.9355
How:
attain critical mass
Criticalmass is Mojave’s 6 step approach to every project. It is the method by which we determine the best course of action for our client’s advertising.
The buyer decides how he or she can be reached—Mojave discovers that means and crafts a compelling call that moves the consumer to pick up the phone, click the mouse, walk into your storefront, make the connection. We help you pinpoint your prospective buyers, fine-tune your identity and create an overall strategy to reach your targets. We create high-impact advertising and work closely with our clients to measure the response so follow-up advertising is even more direct to the consumer’s heart. Our design process is methodical yet flexible so that we can adapt to our clients needs while still achieving success.
OUR APPROACH
1. Conduct a surface analysis of your company and context. Identify your goals and your definition of success.
2. Identify your organization’s strengths and weaknesses, opportunities and threats. Using a connections planning model, delineate the most effective course of action.
3. Consider your brand, established or budding: how do you look to your audience? How do you want to look?
4. Develop a data-based creative plan that dictates the message to be executed.
5. Design effective, memorable advertising in the highest-impact media.
6. Measure, evaluate and report on response.