Mojave Advertising
BRANDING • MESSAGING • MARKETING
570.474.9355
CRITICALMASS:
OUR APPROACH
Criticalmass is Mojave’s 6 step approach to every project. It is the method by which we determine the best course of action for our client’s advertising.
1. Conduct a surface analysis of your company and context. Identify your goals and your definition of success.
2. Identify your organization’s strengths and weaknesses, opportunities and threats. Using a connections planning model, delineate the most effective course of action.
3. Consider your brand, established or budding: how do you look to your audience? How do you want to look?
4. Develop a data-based creative plan that dictates the message to be executed.
5. Design effective, memorable advertising in the highest-impact media.
6. Measure, evaluate and report on response.